Strategic business decisions need to be based on hard data and thorough analysis rather than on guesses or gut instinct. So as an online marketer you need to know how visitors find their way to your website. Even more importantly, you need to know the source of those visitors who ultimately “convert” (purchase, download, register, call or perform the action that’s the ultimate objective of your website). You need to know how much it costs to deliver and convert each visitor. And you need to know which campaign or strategy returns the highest return on your marketing investment.

A web site analytics service can provide answers to business questions such as:

• Which campaigns generate the best conversion rates?
• Where do my visitors come from?
• Which search engines, search phrases or campaigns are most effective?
• Which CPC search engines drive traffic to my website?
• Which content is most compelling?
• Are site navigation elements effective?
• What browsers and platform should I optimize the site for?
• Should I use cookie technology, Javascript or Java applets?
• What is the dominant monitor resolution, and the color depth of my visitors?
• What percentage of my visitors bounce off right after entering the website?
• How do visitors navigate through the site?
• Where do they go?
• Where do they go after they leave the site?
• What pages do my visitors look at longer than others?
• What files / PDFs do they download?
• Which landing pages or campaigns turn visitors into browsers?
• How can I increase the conversion rates from browsers to buyers?
• Why aren’t buyers completing our signup process?

Inopixel’s Web Analytics Service provides our clients access to our own customized campaign tracking, reporting and analysis suite. Both are available 24/7 via our client-only extranet. Use them to measure and maximize your results by breaking down your website statistics to a granular level and organizing the data into practical categories that have real meaning to your business. Here are just a few examples of critical success metrics that can be easily obtained across your natural search, paid search advertising, paid inclusion and shopping feed campaigns:

• Cost per visitor by search engine and by keyword
• Cost per conversion by search engine and by keyword
• ROI on pay-per-click buys by search engine and by keyword
• ROI on natural search results by search engine and by keyword
• Many more…

After a thorough review of your Web analytics, your dedicated Inopixel campaign management team regularly advises you on which search engine marketing services are best meeting your goals. We recommend which keywords to drop, which terms to test in their place, when to begin phasing out pay per click buys and when to rely on natural search results.

It’s never a decision you have to make on your own. We use our expertise and industry knowledge to provide you with reliable guidance all throughout your campaign.